APA
Edgar A. Pessemier, . (1966). New-product decisions : an analytical approach. New York: McGraw Hill.
Chicago
Edgar A. Pessemier, . 1966. New-product decisions : an analytical approach. New York: McGraw Hill.
Harvard
Edgar A. Pessemier, . (1966). New-product decisions : an analytical approach. New York: McGraw Hill.
MLA
Edgar A. Pessemier, . New-product decisions : an analytical approach. New York: McGraw Hill. 1966.
