00321nam a2200109   450000100070000000500170000700800360002410000210006024500670008125000110014826400520015900915820260807101543.0260101s1967    pe      000 0 spa  d1 aErnest C. Miller10aObjetives and standards of performance in marketing management  a2a ed. 1aNew YorkbAmerican Management Associationc1967